Villain #5c – too much focus on COST, not enough focus on VALUE
Some thoughts (triggered by the latest wave of focus on “cost” on social media this week) about why we need to rapidly shift our focus to what customers “value” and the market needs.
Some thoughts (triggered by the latest wave of focus on “cost” on social media this week) about why we need to rapidly shift our focus to what customers “value” and the market needs.
Our guest author, Allan O’Neil, posts an overview of the strengths and weaknesses of an increasingly popular metric – the LCOE (or Levellised Cost of Energy)